THE CHALLENGE //
Communicate the character of a craft beer fermented from a fruit native to the mountains.
Quinta das Olelas – Medronho Beer
ABOUT
Part of a three-product campaign for Quinta das Olelas, the craft medronho beer was given a visual language of its own under the concept “Wild at its source, sublime in flavour”- “Rustic, intense, unmistakably ours.”
CREW
CLIENTE // Quinta das Olelas
CONCEITO CRIATIVO // Feat.
REALIZAÇÃO E EDIÇÃO // Andreia Barbosa
DIREÇÃO DE FOTOGRAFIA // Ricardo Pinto
DESIGN GRÁFICO // Agência Pé de Cabra
FOTOGRAFIA // Ricardo Lacal
VOZ OFF // Pedro Flynn
CASE STUDY
THE APPROACH //
Where gin called for elegance, beer called for earthiness. We chose an aesthetic that reflected the beer’s essence, from its fermentation process to the contrast, texture and intensity of the drink itself.
THE EXECUTION //
Filmed both in studio and on location, using natural light and close, detailed shots that highlight the beer’s foam and deep colour.
THE RESULT //
A product film that positions medronho beer as a rooted, authentic, intense and genuinely handcrafted drink.
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