THE CHALLENGE //
Communicate the urgency of having a digital presence in a memorable way, without falling into the technical or corporate language typical of the industry.
Be Bold Be Seen – Dionamite
ABOUT
What would a brand be without a digital presence? 👋
This was the concept developed for Dionamite, a company that creates websites and apps for brands, industries and digital agencies. An advertising film that captures the chaotic energy of the digital world, contrasted with the invisibility of a brand with no online presence.
CREW
CLIENT // Dionamite
COPY WRITER // Ana Rita Rocha
DIRECTOR // Ricardo Pinto
EDITOR // Andreia Barbosa
MOTION DESIGN // Extra Cheese
DESIGN // Agência Pé de Cabra
CASE STUDY
THE APPROACH //
We built the narrative around a direct contrast: the chaotic energy of the digital world versus the emptiness of a brand without an online presence. A voice-over speaks directly to the viewer, reinforcing the need to be seen.
THE EXECUTION //
Filmed in studio with controlled lighting and a direct framing of the protagonist, creating a sense of proximity with the viewer. In post-production, motion graphics and animated elements bring the digital energy of the concept to life.
THE RESULT //
An advertising film that positions Dionamite not just as a technical provider, but as the partner that transforms invisibility into presence: bold, visible and memorable.
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