THE CHALLENGE //
Launch Olelas Dry Gin with a film that reflected both the wild origins of medronho and the sophistication of the botanicals used in its creation.
Quinta das Olelas – Medronho Dry Gin
ABOUT
Part of a three-product campaign for Quinta das Olelas, Olelas Dry Gin was given a visual language of its own under the concept “Wild at its source, sublime in flavour”: “Perfect timing, the right aroma.”
CREW
CLIENT // Quinta das Olelas
CREATIVE CONCEPT // Feat.
DIRECTOR & EDITOR // Andreia Barbosa
DIRECTOR OF PHOTOGRAPHY // Ricardo Pinto
VOICE ARTIST // Pedro Flynn
GRAPHIC DESIGN // Agência Pé de Cabra
PHOTOGRAPHY // Ricardo Lacal
CASE STUDY
THE APPROACH //
We developed “Wild at its source, sublime in flavour” as the visual and narrative thread running through the film, drawing on the elegance and origins of this handcrafted gin.
THE EXECUTION //
Filmed both in studio and on location at the estate, with a focus on macro shots of the botanicals and the natural origins of medronho.
THE RESULT //
A product film that positions Olelas Dry Gin as a distinctive craft spirit for those who value authenticity, complexity and a genuinely Portuguese character.
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